Product
From USM Wiki
| Preferred Term | Product |
|---|---|
| Definition | That which you produce. |
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| Explanation | In the Service Dominant logic of the 21st century, a service provider produces a service. Therefore, in service management, the service is the product of the service provider. The goods component of this service is often still called 'product'. In traditional Goods-Dominant logic of the previous century, the product was the goods you produced. In Goods-Dominant logic, 'service' was merely after-sales support. In USM, the term 'product' is only used for what the service provider produces: the service. |
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| Modification Date | 2024-10-19 10:53:42 |
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