SERVQUAL model

From USM Wiki

Revision as of 23:38, 29 August 2024 by WikiBot (talk | contribs) (Updated Modification Date to 2024-08-30 00:33:21)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

Preferred Term SERVQUAL model
Definition Transaction model for analyzing causes for shortcomings in service delivery.
Acronym
Explanation Source: SERVQUAL - A Multiple-item Scale for Measuring Consumer Perceptions of Service Quality, A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry, in Journal of Retailing 64(1):12-40, January 1988
Alternative Term (Synonym)


Category
Section
Status Active
Modification Date 2024-08-30 00:33:21
Modification Note
Search Term