SERVQUAL model
From USM Wiki
Preferred Term | SERVQUAL model |
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Definition | Transaction model for analyzing causes for shortcomings in service delivery. |
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Explanation | Source: SERVQUAL - A Multiple-item Scale for Measuring Consumer Perceptions of Service Quality, A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry, in Journal of Retailing 64(1):12-40, January 1988 |
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Status | Active |
Modification Date | 2024-08-30 00:33:21 |
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